Benefits
Maintains and boosts coolness of blondes leaving blonde hair feeling healthy and looking fresh with a silky shine.
Key Benefits
- Toning purple shampoo that neutralizes brass & warm, yellow tones
- Achieve 2.5X Smoother Hair and 3X Less Breakage*
- Soft, silky hair
- Vegan Formula**
- No parabens
For best results, follow with Biolage ColorLast Conditioner
* vs. non-conditioning shampoo with the system of Shampoo and Conditioner
**no animal-derived ingredients or by-products
![](https://www.biolage.com/-/media/Project/Biolage/Biolagecom/Benefit%20Icon/Biolage-2022-Icon-Vegan-Formula-Claim-Black.png)
![](https://www.biolage.com/-/media/Project/Biolage/Biolagecom/Benefit%20Icon/Biolage-2022-Icon-Cruelty-Free-Gray.png)
![](https://www.biolage.com/-/media/Project/Biolage/Biolagecom/Benefit%20Icon/Biolage-2022-Icon-Recycled-Bottle-100-Gray.png)
- Certified cruelty-free under the Leaping Bunny Program
- 100% Vegan formulas*
- 100% recycled bottles**
*no animal-derived ingredients