ALFAPARF COLOR WEAR CREAM
The natural evolution of tone-on-tone color that promises to revolutionize your hair colouring experience.
This gentle, patented formula is designed to fulfil all your desires for change, giving you the freedom to experiment with various shades and styles, embracing every stage of life with confidence and panache.
At the heart of Color Wear’s magic is the innovative Arginine Patented Technology, a 100% natural amino acid that replaces common chemical alkalizing agents. As it closely resembles hair’s protein structure, it ensures a delicate yet highly effective colouring process, making it ideal for those who prioritize hair health. Moreover, this is a Vegan Formula, with no ingredients of animal origin, offering a guilt-free, cruelty-free hair colour experience.
With Color Wear, you can say goodbye to harsh chemicals. This gentle formula is free from ammonia, MEA, PPD, alcohol, and silicone, making it a safe and nourishing option for your tresses. Additionally, the product boasts a blend of semi-fermented oils sourced from natural origins. These oils have nourishing, antioxidant, protective, and anti-frizz properties, giving your hair a beautiful sheen and improved manageability.
But the real allure of Color Wear lies in its impressive performance. Thanks to its cutting-edge formulation, Color Wear:
+37% in hair integrity**
x11 hair manageability after 6 applications***
92% color maintained after 12 washes.
*Instrumental test result, obtained by comparing the radiance of hair treated with the new Color Wear formula (roots, lengths and ends of moving locks) against the radiance of locks treated with the previous formula or with the best competitor products on the market.
**Repeated application of the new Color Wear formula, with the alkalizing agent of natural origin, results in increased fiber integrity than when applying a product with a chemical alkalizing agent. Visible result with SEM (scanning electron microscopy) imaging after nine applications of the new Color Wear formula. This was compared against the previous formula, applied in the same way.
***Result of the instrumental test obtained by comparing a wet hair sample after six applications of the new Color Wear formula against the best competitor products on the market. ****Result of the instrumental test carried out on a hair sample treated with the new Color Wear formula (shade 6.35) after 12 washes.
Alfaparf Color Wear Cream is your perfect companion for all your hair colour aspirations. From subtle changes to bold transformations, this exceptional product offers maximum performance with minimum damage. Experience the joy of living life to the fullest with Color Wear, and embrace the vibrant shades of every stage of life!
For professional use only.
