Highlight the elegance of grey or white hair with L'Oréal Professionnel Silver clarifying purple shampoo. This advanced formula contains magnesium and anti-yellowing agents to counteract undesired tones in hair. Our deep purple shampoo effectively neutralizes yellow tones, providing toning results while nourishing and safeguarding the hair fiber for a beautiful, lustrous shine. Suitable for grey and white hair types.
SUSTAINABILITY
At L’Oréal Professionnel, they are striving towards an ever more responsible and sustainable business model, transforming our activities to respect the planet’s limits.
100% recycled plastics are now prioritised in the manufacturing of the Serie Expert bottles, reducing the use of virgin plastics.
The Serie Expert collection is produced in a facility that has been carbon-neutral since 2015, and has implemented a water recycling loop that has reduced water usage by 47% since 2005.
Adding product to your cart