L'ORÉAL Dia Color 60ml 

Radiant, Low-Commitment Hair Colour with Mirror Shine

Refresh, tone, or transform with confidence.

L'ORÉAL Dia Color is a demi-permanent hair colour range that offers rich, reflective colour with exceptional shine. Its ammonia-free, pH-neutral formula gently blends and enhances natural or previously coloured hair, delivering beautifully even tone with multi-dimensional vibrancy. With a conditioning cream texture, Dia Color respects the hair fibre while providing up to 70% grey blending for a softer, more natural look. Perfect for colour refreshes, first-time colouring, or toning services in the salon.

PLEASE NOTE:

Dia color and Dia Richesse are intermixable.

As we transition from old to new formulation you may recieve Dia Richesse Tubes.

Key Benefits

• Mirror-like Shine – Leaves hair luminous and silky.

• Ammonia-Free Formula – Gentle on hair with minimal odour.

• Up to 70% Grey Blending – Softens and blends natural greys beautifully.

• Multi-Dimensional Colour – Rich, natural-looking tones with depth and vibrancy.

• pH-Balanced Conditioning Cream – Protects and nourishes hair throughout colouring.

• Ideal for Refreshing or Toning – Perfect after lightening or for subtle transformations.

How to Use

1. Mix Dia Color with the recommended Diactivateur developer according to L’Oréal’s technical guidelines.

2. Apply evenly to towel-dried hair.

3. Leave to process for the recommended time (typically 20 minutes).

4. Rinse thoroughly and style as desired.

Always follow professional salon instructions for best results.

FAQs

Q: Is this permanent hair colour?
A: No, Dia Color is a demi-permanent, designed to gradually fade without harsh grow-out lines.

Q: Will it cover 100% grey?
A: It blends and softens greys up to 70%, for a more natural result.

Q: Can I use it after bleaching?
A: Yes — it’s excellent for toning or refreshing after lightening services.

Q: Is it safe for sensitive scalps?
A: The ammonia-free, gentle formula is designed to minimise irritation.

Best Suited For

• Clients seeking natural-looking, low-commitment colour

• Those with first-time colour or subtle grey blending

• Professionals doing toning or colour refreshing

• Anyone wanting shiny, soft, beautifully conditioned hair

Please note as we transition to new packaging you may recieve 50ml or 60ml tubes when ordering in multiples.