Showcase the beauty of grey or white hair with the L'Oréal Professionnel Silver clarifying purple shampoo.
The neutralizing system, enriched with magnesium and anti-yellowing agents, counteracts unwanted tones in hair. The deep purple shampoo helps to neutralise yellow, delivering toning results while nourishing and protecting the hair fibre and boosting shine.
HAIR TYPE
- Grey hair
- White hair
SUSTAINABILITY
At L’Oréal Professionnel, they are striving towards an ever more responsible and sustainable business model, transforming our activities to respect the planet’s limits.
100% recycled plastics are now prioritised in the manufacturing of the Serie Expert bottles, reducing the use of virgin plastics.
The Serie Expert collection is produced in a facility that has been carbon-neutral since 2015, and has implemented a water recycling loop that has reduced water usage by 47% since 2005.
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